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    We are a leading wealth management service provider focusing on distributing wealth management products to the high net worth population in China. We are also equipped with asset management services capability, managing our own fund of funds and real estate fund products. We believe our asset management business complements our wealth management business and enables us to provide customized solutions to our clients.

    We provide direct access to China’s high net worth population. With more than 450 relationship managers in 60 branch offices as of June 30, 2013, our coverage network encompasses China’s most economically developed regions where high net worth population is concentrated, including the Yangtze River Delta, the Pearl River Delta and the Bohai Rim. Through this extensive coverage network, we serve three types of clients: (i) high net worth individuals, (ii) enterprises affiliated with high net worth individuals, and (iii) wholesale clients, primarily local commercial banks or branches of national commercial banks that distribute wealth management products to their own clients. We refer to the high net worth individuals and enterprises registered with us and the wholesale clients that have entered into cooperation agreements with us as our “registered clients.” Since our inception in 2005, the number of our registered clients has grown to 43,966 as of June 30, 2013. We refer to those registered clients who purchased wealth management products distributed by us during any given period as “active clients” for that period. Neither our registered clients nor active clients pay us for our services. The number of our active clients was 1,631, 3,095 and 4,152 in 2010, 2011 and 2012, respectively. We believe that our product sophistication along with our client knowledge has enabled us to consistently cater to the wealth management needs of China’s high net worth population. We primarily distribute OTC wealth management products originated in China. Our product choices primarily include fixed income products, private equity funds, private securities investment funds, investment-linked insurance products and mutual fund products. From our inception in 2005 to December 31, 2012, we distributed RMB72.5 billion (US$11.1 billion) worth of wealth management products in aggregate. Through our product selection process and rigorous risk management, we choose products from a wide array of third-party wealth management products. To date, we have distributed the products of over 120 product providers. We have also raised and managed proprietary and innovative wealth management products, including fund of funds products and real estate funds products. For the year ended December 31, 2012, we distributed RMB25.1 billion (US$4.0 billion) worth of wealth management products, 25.4% of which were the wealth management products managed by us. We intend to continue to explore new product opportunities.

  • Sequoia Capital, one of the largest American venture capital institutions, injected capitals into Noah Wealth Management Center, the largest independent financial institution in China in October, 2007.
    Sequoia Capital

    Sequoia Capital was founded in 1972 and is the world’s largest venture capital firm, with 18 funds and over $4 billion capital in total. Sequoia has funded more than 500 companies, including over 200 listed companies, and launched successful exits from over 100 corporations through strategic mergers and acquisitions. The firm is known for the large number of world-class companies they have funded, including Apple, Cisco Systems, Oracle, Yahoo!, Google and PayPal; the market value of Sequoia funded companies exceeds10% of the NASDAQ’s total market value.

    Sequoia China

    Neil Shen, former CEO and CFO of Ctrip, founded Sequoia Capital China in September 2005.

    Investment History: Qihoo, the Masses, Comsenz, Linong, etc

    Neil Shen

    Founder and executive partner of Sequoia Capital China, one of the most successful global VC funds.

    Founder and director of Ctrip (CTRP) (the largest travel agency); he previously served as the chairman and CFO of Ctrip.

    Founder and co-chairman of Home Inns & Hotels Management Inc., the leading economy hotel chain in China.

    Director of Focus Media, the largest outdoor media company in China.

    In 2004 Neil Shen was named as the “Asian Entrepreneur Award of the Year” by Asian Venture Journal, as a result of the outstanding performance of Ctrip and Home Inns & Hotels Management, Inc.

    At present he is a council member of the China Entrepreneurs Forum and member of the Global Youth CEO Association.

    Boquan He
    Mr. He is the founder and chairman of the board of directors of Guangdong Nowaday Investment Co., Ltd., a private investment company specializing in greenfield investments in the Chinese retail and service industries. In 1989, he founded and, until 2002, served as the chief executive officer of Robust Group, a food and beverage company, which is now a member of Danone Group. He was selected by Harvard University to serve as a visiting scholar.
    Why Noah?
    1. Our work is based on our clearly communicated core values and principles.
    2. We are devoted to achieve perfection through multi-faceted action plans.
    Chia-Yue Chang    Independent Director of Noah
    Ms. Chang has over 20 years of experience in the asset management industry with in-depth knowledge about developing business in a dynamic financial world. Ms. Chang has been the chief executive officer for Greater China and South East Asia regions of Robeco Hong Kong Ltd. since October 2007. From 2004 to 2006, she served as China chief executive officer and senior vice president of ABN AMRO Asset Management Company. During the same period, she was the chairman of ABN AMRO Xiangcai Fund Management Co., Ltd. from 2004 to 2005, and then the vice chairman of ABN AMRO TEDA Fund Management Co., from 2005 to 2006. From 2000 to 2004, she was the president of ABN AMRO Asset Management in Taiwan. Prior to that, she worked at various positions at Kwang Hua Securities Investment & Trust Co., Ltd. and entities affiliated with Jardine Fleming Investment in Taiwan.