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Corporate Overview

  • Overview
  • Shareholders
  • History
  • Achievements

    We are the leading wealth management service provider focusing on distributing wealth management products to the high net worth clients in China. We are also equipped with asset management services capabilities, managing our own fund of funds and real estate fund products. We believe our asset management business complements our wealth management business and enables us to provide customized solutions to our clients.

    We were one of the early movers in identifying a substantial market opportunity of Chinese wealth and asset management industry. We provide direct access to China’s high net worth population. With 779 relationship managers in 63 cities, 94 branch offices and sub-branch offices as of Dec 31, 2014, our coverage network encompasses China’s most economically developed regions where high net worth population is concentrated, including the Yangtze River Delta, the Pearl River Delta and the Bohai Rim. Through this extensive coverage network, we serve three types of clients: (i) high net worth individuals, (ii) enterprises affiliated with high net worth individuals, and (iii) wholesale clients, primarily local commercial banks or branches of national commercial banks that distribute wealth management products to their own clients. We refer to the high net worth individuals and enterprises registered with us and the wholesale clients that have entered into cooperation agreements with us as our registered clients. Since our inception in 2005, the number of our registered clients has grown to 70, 557 as of Dec 31, 2014. We refer to those registered clients who purchased wealth management products distributed by us during any given period as active clients for that period. Neither our registered clients nor active clients pay us for our services. We believe that our product sophistication along with our client knowledge has enabled us to consistently cater to the wealth management needs of China’s high net worth population.

    We provide comprehensive wealth management products and services to meet different needs of its high net worth clients, including primarily fixed income, private equity, equity and mutual fund products, high end insurance and short term financial support. We are also equipped with asset management services capabilities, managing our own fund of funds which includes fund of private equity funds, fund of real estate funds, fund of hedge funds and family office business to provide domestic and global asset allocation services to our clients.

  • Sequoia Capital

    Sequoia Capital was founded in 1972 and is the world’s largest venture capital firm, with 18 funds and over $4 billion capital in total. Sequoia has funded more than 500 companies, including over 200 listed companies, and launched successful exits from over 100 corporations through strategic mergers and acquisitions. The firm is known for funding a number of world-class companies, including Apple, Cisco Systems, Oracle, Yahoo!, Google and PayPal; the market value of companies funded by Sequoia exceeds 10% of the NASDAQ’s total market value.

    Sequoia China

    Neil Shen, former CEO and CFO of Ctrip, founded Sequoia Capital China in September 2005.

    Investment History: Qihoo, the Masses, Comsenz, Linong, etc

    Neil Shen

    Founder and executive partner of Sequoia Capital China, one of the most successful global VC funds.

    Founder and director of Ctrip (CTRP) (China’s largest travel agency); he previously served as the chairman and CFO of Ctrip.

    Founder and co-chairman of Home Inns & Hotels Management Inc., the leading economy hotel chain in China.

    Director of Focus Media, the largest outdoor media company in China.

    In 2004 Neil Shen was awarded with the “Asian Entrepreneur of the Year” award by Asian Venture Journal to recognize the outstanding performance of Ctrip and Home Inns & Hotels Management, Inc.

    At present he is a council member of the China Entrepreneurs Forum and member of the Global Youth CEO Association.

    Boquan He
    Mr. He is the founder and chairman of the board of directors of Guangdong Nowaday Investment Co., Ltd., a private investment company specializing in greenfield investments in the Chinese retail and service industries. In 1989, he founded and, until 2002, served as the chief executive officer of Robust Group, a food and beverage company, which is now a member of Danone Group. He was selected by Harvard University to serve as a visiting scholar.
    Why Noah?
    1. Our work is based on our clearly communicated core values and principles.
    2. We are devoted to achieve perfection through multi-faceted action plans.
    Chia-Yue Chang    Independent Director of Noah
    Ms. Chang has over 20 years of experience in the asset management industry with in-depth knowledge about developing business in a dynamic financial world. Ms. Chang has been the chief executive officer for Greater China and South East Asia regions of Robeco Hong Kong Ltd. since October 2007. From 2004 to 2006, she served as China chief executive officer and senior vice president of ABN AMRO Asset Management Company. During the same period, she was the chairman of ABN AMRO Xiangcai Fund Management Co., Ltd. from 2004 to 2005, and then the vice chairman of ABN AMRO TEDA Fund Management Co., from 2005 to 2006. From 2000 to 2004, she was the president of ABN AMRO Asset Management in Taiwan. Prior to that, she worked at various positions at Kwang Hua Securities Investment & Trust Co., Ltd. and entities affiliated with Jardine Fleming Investment in Taiwan.